Hoffman's Hot Seat: Making the Most of Social CRM Opportunities with Customers

19-Aug-2010 There's a huge amount of buzz around social CRM but a limited amount of action that marketers are actually taking. Larry Ritter, Senior Vice President and General Manager for Sage CRM Solutions, shares his insights on opportunities for marketing leaders to engage with customers through a variety of social CRM platforms.

Interview by Tom Hoffman, 1to1 Media






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