What is CRM?

Customer Relationship Management (CRM) is a "management approach or model that puts the customer at the core of a company's processes and practices. CRM leverages cutting-edge technology, integrated strategic planning, up close and personal marketing techniques and organizational development tools to build internal and external relationships that increase profit margins and productivity within a company."

Simply put, CRM is a finely tuned composition of technology tools, business processes, and people issues. Achieving the proper balance is the key to a successful CRM launch, or systems improvement.

Which Technology Tool?

Selecting appropriate customer relationship management (CRM) software can be a daunting task. Most buyers of CRM software buy blind-or at least with seriously occluded vision. Why? Because vendors, rather than objective sources, provide the vast majority of the information buyers use to decide which CRM software systems to evaluate. That's understandable, given the lack of alternative information sources accessible to buyers. What little objective information exists is vendor-driven, not customer-focused.

Why Contactivation?

We're Experienced. Our consultants are dedicated professionals with many years of experience in implementation, customization, development and training. We can demystify CRM solutions and make them work to grow your business.

We're Certified. Authorized by many leading CRM software companies, Contactivation is a systems integrator specializing in designing, deploying and supporting these mission critical network systems.

We're Focused. One size doesn't fit all . . . And we can serve our customers best by zeroing in on solutions targeted to organizations with between 5 and 250 computer users.

We're Results-Obsessed. At Contactivation, we know that even the best software won't change your bottom line unless it gets integrated into the way you do business. Training and support make the difference.